Full-Service Market Research Consultancy
Market Research with Soul, Creativity & Precision
Meraki Research transforms data into actionable intelligence for businesses across South Africa and beyond.
when you leave a piece of yourself in your work
Meraki Research is a Johannesburg-based market research consultancy delivering actionable insights through quantitative and qualitative research, strategic consulting, and advanced analytics.
We pride ourselves on a personalised service and meticulous approach to produce the best possible results. Every project is led by senior researchers who believe that research without insight is merely information — and insight without action is a waste of budget.
From data collection to strategic intelligence, we offer the complete range of market research services to fuel your business decisions.
Research Services
Custom market, consumer, and sector-specific research designed around your business objectives.
Data Collection
Survey design, qualitative fieldwork, focus groups, online communities, and mystery shopping.
Analytics & Methodologies
Advanced pricing research, segmentation, statistical analysis, TURF, and perceptual mapping.
Brand & Advertising
Brand tracking, health measurement, equity studies, creative testing, and ad effectiveness.
Product & Innovation
Concept testing, product testing, usability research, and NPD support.
Strategic Consulting
Competitive intelligence, market sizing, entry strategy, and opportunity analysis.
Employee Research
Engagement surveys, satisfaction measurement, and survey design.
Customer Experience
CSAT, NPS, Voice of Customer, journey mapping, and CX strategy.
Digital & Social
Social listening, influencer research, online reputation, and social media analytics.
Audience & Targeting
Buyer personas, audience profiling, and target audience definition for precision marketing.
Data
Rigorous data collection from third-party and owned sources with quality control at every step.
Analytics
Structuring and visualising data using statistical and actuarial toolkits with a business-minded filter.
Insight
Deeper understanding of the who, the what, and the why behind the numbers.
Intelligence
Connecting insights to prescribe next best actions and answer the “What Now?” question.
We pour passion and devotion into everything we do.
Intimate Team
Senior team members are involved in each phase of every project, from sale through to delivery. Junior members learn alongside experienced researchers to produce the best possible results.
Relationship Research
We place a large emphasis on understanding our clients. Each relationship reveals different requirements, and we flex our approach for every industry and scenario.
Trusted Partners
Our fieldwork team has 20+ years of experience. They are not students or part-timers — they complete rigorous training before being tasked with any project.
Insights Engine
Research without insight is merely information. We answer the “What Now?” question, presenting insights as actionable plans of next steps.
Deep Expertise Across Sectors
We serve clients across a wide range of industries, bringing sector-specific knowledge to every engagement.
Research Knowledge & Guides
A complete guide to focus group research methodology, including when to use focus groups, how to moderate them, and how to analyse the results.
